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IG Finds Strong Video Program Gives the Edge in a Competitive Market

IG is a global leader in online trading and an established member of the FTSE 250, with sales offices in 17 countries and over 136,000 clients worldwide. In addition to offering traditional stock market advice and trading information, the London office wanted to provide something extra for its clients – in the form of instant video communication.
In 2013, the London office began looking into the possibility of creating short on-demand videos for the website, utilising its internal analysts to share their knowledge in a more dynamic way.
Sara Walker, a broadcast producer, trainer and presenter, was approached to head up the new department. “We started off looking for a production solution that would allow us to create short videos with our internal analysts that would be posted on the website,” says Walker, who is now Head of TV at IG. “After some research into the equipment that would be required, we realised that we could do so much more including live broadcasts, as well as internal and corporate communications.”
IG invested in a TriCaster 8000, together with three Shotoku robotic cameras and a Sony Exmor ENG camera, a fixed lighting rig and a Sonifex S2 sound desk, and Rundown Creator for scripts and rundowns.

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